EmmaWho we are
Emma is a voice assistant for the Mac, offered by [owner’s legal name and address] (“we”). Questions about privacy: hello@theemmafamily.com.
The short version
- Emma listens for her name on your Mac. Detecting the wake word happens on the device.
- After you say “Emma”, your request is sent to the AI providers that power her, so she can understand and answer it.
- She asks before she sends or deletes anything on your behalf.
- You can see, edit and delete what she remembers about you.
- We don’t show ads and we don’t sell your data.
What we collect
Your account
Your email address, your plan and its status, and the Macs you connect to your account (a device identifier and its name). We use this to sign you in, give you the plan you paid for and enforce the number of Macs per plan.
Payments
Payments are handled by Polar, our merchant of record. Polar collects your payment details, billing address and tax information under its own privacy policy. We receive what we need to manage your subscription (for example, your email, plan and payment status), never your full card number.
What you ask Emma
When you speak to Emma after saying her name, or type to her, the content of your request is processed to answer it. Depending on the request this can include your words, the text of a page, document, email or message you asked about, or an image of your screen when you ask her to read it (on plans that include screen reading). This content is sent to the AI providers that power Emma, only to produce the answer.
What Emma remembers
When you ask her to remember something, or tell her something about yourself, she can keep it to help you later. You can see, edit and delete it in the app at any time.
Usage and diagnostics
We keep basic usage records (such as the number of requests and their cost) to apply plan limits and keep the service running. [Owner: describe crash reports or diagnostics, if any, and how long they are kept.]
This website
This website does not use cookies, analytics or trackers. It stores your language choice in your browser so it can show you the right language next time.
Who processes your data
- AI providers that understand requests and produce answers and voice. [Owner: list each provider and link to its privacy policy.]
- Polar, for checkout, subscriptions, taxes and invoices.
- Cloudflare, which hosts this website and our account server.
We require these providers to use your data only to provide their service to us. Some of them may process data in other countries; where the law requires it, we rely on appropriate safeguards for those transfers.
How long we keep it
Account data is kept while your account is open and deleted [within 30 days] after you ask us to close it, except what we must keep for legal or tax reasons. What Emma remembers stays until you delete it or close your account.
Your choices and rights
You can ask us for a copy of your data, to correct it, or to delete it, by writing to hello@theemmafamily.com. Depending on where you live, you may have further rights, including the right to complain to a data protection authority.
Children
Emma is not meant for children under 16, and we don’t knowingly collect their data.
Changes
If we change this policy in a way that matters, we’ll tell you by email or in the app before the change takes effect.
Last updated: 2026-11-14