Emma
Say “Emma”. Your Mac does the rest.
You: “Emma, play something calm and remind me to water the plants at six.”
Emma: Playing a calm mix on Spotify. I’ll remind you at 6 pm to water the plants.
Emma is a voice assistant that lives in your menu bar. Ask out loud, cut in whenever you like, and she gets it done: music, calendar, mail, files, the web.
7 days free on every plan. For Macs with Apple silicon and macOS 26 or later.
What she does
Talk to her the way you’d ask a person. A few things people ask her every day:
Music
You: “Play my running playlist.”
Emma: Here it is, on Spotify.
Spotify and Apple Music: play, pause, skip, or ask for a song, an artist or a playlist.
Your day
You: “What do I have tomorrow?”
Emma: Two things: the dentist at ten, then dinner with Ana at eight.
Calendar and reminders, timers and alarms, the weather.
Mail and messages
You: “Tell Ana I’m running ten minutes late.”
Emma: I’ll send Ana: “Running ten minutes late.” Send it?
Reads and writes mail and messages. She always asks before she sends or deletes anything.
Notes and files
You: “Zip the photos from today and put them on the desktop.”
Emma: Done. The zip is on your desktop.
Notes. Create, move and zip files. Reads PDFs for you.
The web
You: “What does this page say about returns?”
Emma: You have 30 days, and return shipping is free.
Searches the web, reads pages and open tabs, opens links, plays YouTube videos, finds directions.
Quick answers
You: “How many cups is 500 ml?”
Emma: A little over two cups.
Conversions, definitions, dark mode, screenshots. Select text anywhere and she reads it to you.
Memory
You: “Remember that I take my coffee black.”
Emma: Got it. I’ll remember.
She remembers what you tell her, and you can see and edit all of it. Routines run several steps from one phrase. Routines: Max
Your screen and apps
You: “What’s this error on my screen?”
Emma: The file is in use by another app. Close Preview and try again.
Reads your screen and runs your Shortcuts. On Ultra she can use your apps for you. Max and Ultra
She speaks many languages. Talk to her in yours and she answers in it.
How it works
Say “Emma”
She listens for her name on your Mac itself. She lives in the menu bar, out of the way.
Ask, in your own words
No commands to learn. Change your mind halfway: just talk over her and she stops to listen.
She does it, and tells you
Out loud and in text. Anything that sends or deletes waits for your yes.
Privacy, in plain words
What happens to what you say.
- Her name is heard on your Mac
- Listening for “Emma” runs on the Mac itself.
- Requests go to AI providers
- To understand and answer what you ask, your request is sent to the AI providers that power her.
- She asks before she acts for you
- Nothing is sent or deleted without your yes.
- Her memory is yours
- See, edit or delete what she remembers, any time. No ads, ever.
Plans
Every plan starts with 7 days free. Cancel any time.
Pro
Everything you ask her day to day.
$27.99/ month
$279.90/ yearThat’s $23.33 a month.
- All everyday skills
- Standard voice
- Fast model
- Up to 2 Macs
7 days free, then billed monthly.
7 days free, then billed yearly.
Max
She reads your screen, runs your routines and remembers more.
$57.99/ month
$579.90/ yearThat’s $48.33 a month.
- Everything in Pro
- Reads your screen
- Shortcuts and routines
- Long memory
- Premium voice
- Smarter model for hard requests
- Up to 3 Macs
7 days free, then billed monthly.
7 days free, then billed yearly.
Ultra
She uses your apps for you.
$97.99/ month
$979.90/ yearThat’s $81.66 a month.
- Everything in Max
- Controls your apps for you
- Highest usage limits
- Up to 5 Macs
7 days free, then billed monthly.
7 days free, then billed yearly.
Prices in USD. Taxes are added at checkout when they apply. Payments are handled by Polar, our merchant of record.
Questions
Which Macs does Emma work on?
Macs with Apple silicon running macOS 26 or later.
Does she need the internet?
Yes, to answer. Hearing her name happens on your Mac, but understanding and answering a request uses AI providers online.
What languages does she speak?
Many. Talk to her in your language and she answers in it.
Will she send or delete something by herself?
No. She tells you exactly what she is about to send or delete and waits for your yes.
How does the free trial work?
Every plan starts with 7 days free. Cancel before the trial ends and you won’t be charged.
Can I use Emma on more than one Mac?
Yes: up to 2 Macs on Pro, 3 on Max and 5 on Ultra.
Can I change plans or cancel?
Yes, any time, from your account. Cancelling stops the next renewal; you keep your plan until the end of the period you paid for.
Who handles payments?
Polar, our merchant of record. They run the checkout, taxes and invoices.
Why does macOS ask before opening Emma?
Emma is still waiting for Apple’s notarization. The first time, right-click Emma in Applications and choose Open. You only do this once.
Say hello to Emma.
Download her, say her name, and ask for something.
For Macs with Apple silicon and macOS 26 or later.